Client: Recharge
AD: Alan Atty
CW: Maria Clara Goldani
My Role: Creative Direction
AD: Alan Atty
CW: Maria Clara Goldani
My Role: Creative Direction
INSIGHT
Recharge offers a wide range of digital prepaid cards, so everyone can run their lives on the positive side. For those who don't know how fast it is to buy credit, things can quickly turn into a horror story.
Recharge offers a wide range of digital prepaid cards, so everyone can run their lives on the positive side. For those who don't know how fast it is to buy credit, things can quickly turn into a horror story.
IDEA
To represent the dread of not using Recharge's digital cards, we've created three concepts with (not so) fictional horror tales for 2023's Halloween. These stories, intricately tied to our product's categories, were brought to life through posters, emails, and push notifications in eight different languages.
POSTERS
👻 🖼️ 📴