Client: Recharge
AD: Alan Atty
CW: Maria Clara Goldani
My Role: Concept, Creative Direction
AD: Alan Atty
CW: Maria Clara Goldani
My Role: Concept, Creative Direction
INSIGHT
Recharge offers a wide range of digital prepaid cards, so everyone can live hassle-free. But for those who don’t realize how quick it is to buy credit, running out can feel like a real horror story.
Recharge offers a wide range of digital prepaid cards, so everyone can live hassle-free. But for those who don’t realize how quick it is to buy credit, running out can feel like a real horror story.
IDEA
To capture the dread of not using Recharge’s digital cards, we created three concepts featuring (not-so-)fictional horror tales for Halloween 2023. These stories, closely tied to the brand's product categories, came to life through posters, emails, and push notifications in eight languages.
POSTERS
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