The Book of Tears

A publication made to save corneas

Client: Hospital Banco de Olhos
Lucas Bica, Mauricio Oliveira​​​​​​​
Role: Copywriting
BACKGROUND
In Brazil, Hospital Banco de Olhos (Eye Care Hospital) is a reference for corneal transplantation. To keep their tissue bank at an average level, they asked us to create an awareness campaign for cornea donation. A type of donation that the majority of people are still unaware of.
INSIGHT
Crying keeps your corneas healthy and protected. This is because eyes require moisture, and one of the leading causes of eye illnesses is a lack of humidity.

IDEA
A book made using Kleenex paper pages that contains unpublished texts by Brazilian authors.
THE BOOK
To attract attention to the topic, we produced a print campaign with the slogan "Donate tears. Donate corneas."
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