Client: Agibank
AD: Fernando Fernandes
My Role: Concept, Copywriting
AD: Fernando Fernandes
My Role: Concept, Copywriting
BACKGROUND
With over 2.5 million customers, Agibank is one of the leading digital-driven banks in Brazil. However, his payment method, Agipay, takes advantage of a trigger that was not widely utilized in Brazil at the time: the QR Code. Our task was to communicate about cash-free payments while emphasizing the ease of use of these codes.
With over 2.5 million customers, Agibank is one of the leading digital-driven banks in Brazil. However, his payment method, Agipay, takes advantage of a trigger that was not widely utilized in Brazil at the time: the QR Code. Our task was to communicate about cash-free payments while emphasizing the ease of use of these codes.
IDEA
A print ad depicting the dread of a crowded location. An overcrowded area that also serves as a readable QR Code. A QR code that directs the user to open an account with Agibank. The full-page advert appeared in Valor Econômico, the country's most important financial journal.
A print ad depicting the dread of a crowded location. An overcrowded area that also serves as a readable QR Code. A QR code that directs the user to open an account with Agibank. The full-page advert appeared in Valor Econômico, the country's most important financial journal.
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