Client: Agibank
AD: Fernando Fernandes
My Role: Concept, Copywriting
AD: Fernando Fernandes
My Role: Concept, Copywriting
BACKGROUND
With over 2.5 million customers, Agibank is one of Brazil's leading digital-driven banks. However, its payment method, Agipay, leveraged a trigger that was not widely used in Brazil at that time: QR codes. Our task was to communicate the benefits of cash-free payments while highlighting the ease of using these codes.
With over 2.5 million customers, Agibank is one of Brazil's leading digital-driven banks. However, its payment method, Agipay, leveraged a trigger that was not widely used in Brazil at that time: QR codes. Our task was to communicate the benefits of cash-free payments while highlighting the ease of using these codes.
IDEA
A full-page ad showcasing the discomfort of a crowded space—an overcrowded scene that also doubles as a scannable QR code. This QR code directs users to open an account with Agibank. The full-page ad was published in Valor Econômico, Brazil's most prominent financial newspaper.
A full-page ad showcasing the discomfort of a crowded space—an overcrowded scene that also doubles as a scannable QR code. This QR code directs users to open an account with Agibank. The full-page ad was published in Valor Econômico, Brazil's most prominent financial newspaper.
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