, copywriter.

Thumb Fight Avengers

To promote the new Avengers kid shoes with Thumb Fight Ring, we went after the biggest fans of Hulk, Captain America and Iron Man to propose a challenge: a live Thumb Fight on Comic-con Brazil. The training became a web series and TV spots.

Client: Grendene Kids.


TV spot

EP. 1: knowing the captain america team

EP. 2: knowing the iron man team

EP. 3: knowing the hulk team

EP. 4: training

EP. 5: training

comic-con live broadcast