Client: Apple
AD: Helder Oliveira
My Role: Concept, Copywriting, Scriptwriting
AD: Helder Oliveira
My Role: Concept, Copywriting, Scriptwriting
BACKGROUND
Apple Authorized Service Providers are the best option for getting your Apple device repaired. However, due to cost and convenience, many users choose third-party companies instead. Our mission was to raise awareness about the value of AASPs, showing that authorized services are always worth it.
Apple Authorized Service Providers are the best option for getting your Apple device repaired. However, due to cost and convenience, many users choose third-party companies instead. Our mission was to raise awareness about the value of AASPs, showing that authorized services are always worth it.
IDEA
A revival of the iconic "Shot on iPhone" campaign, but with some questionable replacement parts thrown in.
A revival of the iconic "Shot on iPhone" campaign, but with some questionable replacement parts thrown in.
TV SPOT
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