Non-Original Parts

A glitchy campaign for a remarkable brand

Client: Apple
AD: Helder Oliveira
Role: Concept, Copywriting, Scriptwriting
BACKGROUND
Apple Authorized Service Providers are the best place to get your Apple device repaired. Unfortunately, due to cost and speed, most users opt for third-party companies. Our mission was to raise awareness among AASPs by demonstrating that authorized services are always worthwhile.
IDEA
A revival of the glorious "Shot on iPhone" campaign, but with some suspicious replacement parts.
TV SPOT
🍎 📱 ☠️