Oh, hi. I didn't see you there.
Hey, hi, hello. I’m a Brazilian-Italian creative with 12 years of experience in digital advertising, marketing, branding, social media, OOH, mobile experiences, and whatever content your brand needs.
My speciality lies in identifying strong ideas and insights and transforming them into authentic campaigns that resonate with audiences. This approach has driven 30% company growth and tripled organic conversions on key initiatives across industries such as sports, finance, FMCG, pharma, fashion, beverages, and footwear.
My foundation is in copywriting, but I’ve also taken on creative direction, helping my clients develop ideas and campaigns that are anything but skippable.
My speciality lies in identifying strong ideas and insights and transforming them into authentic campaigns that resonate with audiences. This approach has driven 30% company growth and tripled organic conversions on key initiatives across industries such as sports, finance, FMCG, pharma, fashion, beverages, and footwear.
My foundation is in copywriting, but I’ve also taken on creative direction, helping my clients develop ideas and campaigns that are anything but skippable.
CLIENTS
Nestlé
Umbro
Jameson
Fila
Recharge.com
Mondeléz
DAZN
Leroy Merlin
LEO Pharma
Ciena
Agibank
EXPERIENCE
Recharge.com (2021–2024) 🇳🇱
Creative Lead
Hogarth Brazil (2019–2021) 🇧🇷
Senior Copywriter
Creative Lead
Hogarth Brazil (2019–2021) 🇧🇷
Senior Copywriter
Agência Escala (2016–2019) 🇧🇷
Creative Lead / Copywriter
Creative Lead / Copywriter
Agência Matriz (2013–2016) 🇧🇷
Jr. Copywriter
Jr. Copywriter
Paim Comunicação (2013) 🇧🇷
Intern Copywriter
Intern Copywriter
Wunderman Thompson Brazil (2012–2013) 🇧🇷
Broadcast Producer
Broadcast Producer
ACCOMPLISHMENTS & PROJECTS
Winner of 12 advertising awards in Brazil
• 5x Colunistas Awards
• 5x CRIARP
• 1x Top of Media
• 1x Escala’s Innovation Prize
• 5x Colunistas Awards
• 5x CRIARP
• 1x Top of Media
• 1x Escala’s Innovation Prize
Winner of the 2014 Human Rights in Journalism Award (Brazil's Order of Attorneys)
• Academic award for the book "Stories to Remember - Reports of the 1964 Dictatorship".
• Academic award for the book "Stories to Remember - Reports of the 1964 Dictatorship".
Creator/curator of @hojenaovaidar
• A Twitter account dedicated to coining the worst (and best) lame excuses for not going on a date. Seen on Buzzfeed, Band TV and GaúchaZH.
• A Twitter account dedicated to coining the worst (and best) lame excuses for not going on a date. Seen on Buzzfeed, Band TV and GaúchaZH.
Guest speaker at the 2019 University Set (PUCRS/FAMECOS)
• Workshop: “Don’t Create Campaigns, Create News”.
• Workshop: “Don’t Create Campaigns, Create News”.
📞 me maybe.