Client: Instagram
AD: Helder Oliveira
My Role: Concept, Copywriting
AD: Helder Oliveira
My Role: Concept, Copywriting
BRIEF
Instagram wanted to attract Gen Z users to the platform through Instagram Stories. The problem is that they don't feel their content is good enough to share up there. Our mission was to show they're welcomed, bringing to light a brand statement: on Instagram, any story can be told and shared.
Instagram wanted to attract Gen Z users to the platform through Instagram Stories. The problem is that they don't feel their content is good enough to share up there. Our mission was to show they're welcomed, bringing to light a brand statement: on Instagram, any story can be told and shared.
IDEA
A digital campaign to support people's IRL moments and how they can add up using Instagram Stories tools like Music, Emoji Slider, Poll, Reactions, and Countdown.
A digital campaign to support people's IRL moments and how they can add up using Instagram Stories tools like Music, Emoji Slider, Poll, Reactions, and Countdown.
SOCIAL VIDEOS
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