Client: Hospital Banco de Olhos
AD: Lucas Bica, Mauricio Oliveira
My Role: Copywriting
AD: Lucas Bica, Mauricio Oliveira
My Role: Copywriting
BACKGROUND
In Brazil, Hospital Banco de Olhos (Eye Care Hospital) is a leading reference for corneal transplantation. To maintain their tissue bank at optimal levels, they asked us to create an awareness campaign for cornea donation – something most people still don’t know much about.
In Brazil, Hospital Banco de Olhos (Eye Care Hospital) is a leading reference for corneal transplantation. To maintain their tissue bank at optimal levels, they asked us to create an awareness campaign for cornea donation – something most people still don’t know much about.
INSIGHT
Crying helps keep your corneas healthy and protected by providing essential moisture. And with that, you are automatically a potential donor.
IDEA
A book made using Kleenex paper pages with unpublished texts by Brazilian authors that will make you cry.
Crying helps keep your corneas healthy and protected by providing essential moisture. And with that, you are automatically a potential donor.
IDEA
A book made using Kleenex paper pages with unpublished texts by Brazilian authors that will make you cry.
THE BOOK
To attract attention to the topic, we produced a print campaign with the tagline "Donate tears. Donate corneas."
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