Client: Grendene
AD: Cristiano Schmitz
My Role: Concept, Copywriting, UX Writing, Songwriting
AD: Cristiano Schmitz
My Role: Concept, Copywriting, UX Writing, Songwriting
BACKGROUND
Grendene is the world’s largest sandal manufacturer. Its subsidiary, Grendene Kids, tasked us with launching a new shoe featuring characters from the film Frozen, along with a digital activation. So we relaunched an old game, transforming it into a fresh, digital, and engaging experience.
Grendene is the world’s largest sandal manufacturer. Its subsidiary, Grendene Kids, tasked us with launching a new shoe featuring characters from the film Frozen, along with a digital activation. So we relaunched an old game, transforming it into a fresh, digital, and engaging experience.
IDEA
A mobile app that brings "freeze dance" to life. The game uses the device’s motion sensors to detect movement. Whoever dances in sync with the music wins. Anyone who doesn’t freeze when the music stops loses.
A mobile app that brings "freeze dance" to life. The game uses the device’s motion sensors to detect movement. Whoever dances in sync with the music wins. Anyone who doesn’t freeze when the music stops loses.
CASE STUDY
APP
For the game, we also produced five songs that bring the kingdom of Arendelle to life through music.
❄️ ⛄ 👸