Client: Grendene
AD: Cristiano Schmitz
My Role: Concept, Copywriting, Songwriting
AD: Cristiano Schmitz
My Role: Concept, Copywriting, Songwriting
BACKGROUND
Grendene is the world's largest sandal maker. His infant subsidiary, Grendene Kids, asked us to introduce a new shoe featuring characters from the film Frozen, along with a digital activation. So we relaunched an old game as a new digital, inventive, and engaging experience.
Grendene is the world's largest sandal maker. His infant subsidiary, Grendene Kids, asked us to introduce a new shoe featuring characters from the film Frozen, along with a digital activation. So we relaunched an old game as a new digital, inventive, and engaging experience.
IDEA
A mobile app that brings the "freeze dance" to life. All movement during the game is detected by the device's motion sensors. Whoever dances to the beat of the music wins. Whoever does not freeze when the music stops loses.
A mobile app that brings the "freeze dance" to life. All movement during the game is detected by the device's motion sensors. Whoever dances to the beat of the music wins. Whoever does not freeze when the music stops loses.
CASE STUDY
APP
For the game, we've also produced five songs that set Arendelle's kingdom to music.
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