Client: Recharge
AD: Alan Atty
CW: Maria Clara Goldani
My Role: Creative Direction, Copywriting
AD: Alan Atty
CW: Maria Clara Goldani
My Role: Creative Direction, Copywriting
BACKGROUND
With over 300 carriers in 140 countries, Recharge.com is the largest marketplace for digital phone top-ups. Many of its customers live abroad, so phone and video chats are their only means of communication with their families. When one side has an important topic to share, this gap can grow even wider.
With over 300 carriers in 140 countries, Recharge.com is the largest marketplace for digital phone top-ups. Many of its customers live abroad, so phone and video chats are their only means of communication with their families. When one side has an important topic to share, this gap can grow even wider.
IDEA
During the 2023 Pride Weekend, we gave away phone credit to those who wanted to discuss their sexual choices with friends and family. This activation also included promo codes throughout the month and social content with tips on having the talk.
During the 2023 Pride Weekend, we gave away phone credit to those who wanted to discuss their sexual choices with friends and family. This activation also included promo codes throughout the month and social content with tips on having the talk.
POSTERS
To amp up the pride factor on Instagram, we invited Recharge's LGBTQIA+ teammates to take over community management for a day.
🌈📱👨👨👧👦