Senior Copywriter

Creative Lead

Amsterdam/NL

Bruno Cisco

By the end of the day, you’ll have seen 5,000 ads. Five thousand. Tomorrow, you’ll remember none. No, your attention span isn’t broken. The ads are. Most are rushed, spineless, box-ticking, good enough. I’m here to row against this tide. To bring bold, efficient ideas. To earn your audience. To make your brand readable. Clickable. Watchable. Playable. Anything but skippable.

→ Selected Projects

A cartoon illustration of a woman looking distressed in a pile of torn socks, with a hand holding a wrapped gift and a yellow bow in the background.

Recharge.com

• Recharge.com •

Group of seven men wearing various football jerseys standing in front of a colorful backdrop with flags from different countries. They are posing casually, with some sitting on wooden blocks and others standing.

Umbro

• Umbro •

Person smiling with colorful sunglasses and neon light decorations in the background, wearing an orange shirt and neon green jacket.

Instagram

• Instagram •

Black and white close-up of a woman with short hair, a tear-shaped icon on her cheek, and visible skin texture, facing slightly to the left.

Eye Care Hospital

• Eye Care Hospital •

Abstract digital artwork with two overlapping rounded cylinders forming an 'X' shape, gradients of pink, purple, blue, and yellow, and a colorful gradient background.

MSD

• MSD •

A distorted digital image with horizontal lines and static noise, appearing as a glitch or corrupted display.

Themis

• Themis •

Three young girls making a heart shape with their hands together, smiling and looking at each other in a cheerful setting.

Grendene Kids

• Grendene Kids •

WHO?

I'm Cisco.
Born in Brazil.
Raised on the Internet.

Close-up black and white photo of a man with short hair and a mustache, resting his chin on his left hand, looking at the camera.

With skills in crafting digital campaigns, social media, brand strategy, and activations, I write copy that resonates with people. Not users. Not followers. People. Like you and me.

A smiling man wearing sunglasses, a beanie, and a winter coat outdoors in a snowy landscape.

TRUSTED BY MANY

Agencies
& Clients

With 13+ years of experience across AMER and EMEA markets, I’ve led teams, turned challenges into ideas, and delivered results for these agencies and brands.

DOWNLOAD CV ↓

2025 → now

Acting as an independent professional for global and local clients. Available for short and long-term projects involving campaigns, brand activations, copywriting, pitches, brand repositioning, and team leadership. On-site in Amsterdam, remotely elsewhere.
Brands: Olympikus, Pampers.
Clients: NBO, Saatchi & Saatchi.
2021 → 2024

• Led 100+ creative projects, contributing to over $2B in revenue across three years.
• Delivered 30% revenue growth and tripled conversion rates on key seasonal campaigns.
• Implemented AI-driven traffic management, transcreation, and production to enhance quality and speed.
• Developed new brand guidelines for the master brand and five local labels.
2019 → 2021

• Won 5+ creative pitches and projects for clients like Nestlé, Instagram, LEO Pharma, and Ciena.
• Redefined tone of voice for Hogarth's global social channels and website.
• Raised the Brazilian office’s profile as WPP’s top digital creative production partner.
• Worked alongside agencies such as Ogilvy, VML, and Grey.
2016 → 2019

• Created 25+ projects focused on digital, including web films, apps, microsites, influencer videos, live streams, and social.
• Concepted the Umbro's 2018 World Cup Kit, gathering 50MM in organic media and mentions on The Sun, Sports Illustrated, and NBC.
• Led “Silenced Women,” a radio initiative on femicide awareness that reached +3MM people during the IWD 18.
2013 → 2016

• Developed advanced skills in creativity, focusing on concept creation, copywriting, and storytelling.

• Created impactful local and national campaigns, enhancing brand visibility and engagement.

• Produced a diverse range of media content, including radio spots, film spots, and activations.