What kind of creative work do you specialize in?

My main specialty is digital advertising. Campaigns, concepts, activations, social media, mobile, rebranding — anything that calls for a stronger digital presence, I’m in. Copywriting is my core skill, but I also have a sharp eye for design, motion graphics, 2D, and 3D.

Do you write UX copy or product messaging?

Yes. I’ve been writing UX copy and product messaging for over six years, mainly at Recharge.com. I’m certified in UX Writing through How Bootcamps — a course led by Bruno Rodrigues, one of Brazil’s leading voices in the field. From onboarding flows to transactional microcopy, I focus on clarity, tone, and brand consistency throughout the user journey.

What’s your experience with strategy or creative direction?

Strategy has always been a core part of my work. Over the past decade, I’ve shaped campaigns and activations by grounding them in brand truths and human insights. Concept is key — but making it hold across formats, channels, and behaviours is what makes it work. I’ve directed brand transformation efforts at Recharge.com and led creative teams for fashion and retail accounts at Escala.

Can you help launch or reposition a brand?

Yes. I led a full brand revamp for Recharge.com in 2024 as Creative Lead, covering tone of voice, colour systems, imagery guidelines, and visual language. I’ve also done freelance naming and repositioning work for brands like O Boticário and Mahau, helping them shape how new products show up in the world.

Can you help develop or evolve a brand voice?

Yes. I can lead full brand voice revamps, defining how a brand expresses itself, with clear guidelines on tone, language, do’s and don’ts, and usage across different channels. Voice is how a brand thinks out loud. I help make sure it sounds right.

Do you work with AI tools or creative automation?

I’ve been using AI in creative work since 2010, starting with Quillbot. As these tools evolved, I’ve integrated them into my workflows for everything from traffic management and concept development to content testing. Some of my go-to tools today are ChatGPT (for ideation and writing), Midjourney (for visual concepts), Perplexity (for research), and lately, Veo 3 (for video). I’m always exploring ways to make these tools work harder for the creative process, not replace it.

Are you available for freelance or contract work right now?

Yes. I’m currently open to full-time, freelance, and fractional roles as a Creative Lead or Senior Copywriter, remote or Amsterdam-based.

Where are you based, and do you work remotely?

I’m based in Amsterdam, and I work with clients across Europe, the US, and LATAM. Remote or hybrid.

Do you lead teams or work solo?

Both. I’ve led creative teams across South America and Europe — in-house and on the agency side. I also work solo when needed, offering creative consulting and copywriting directly to brands.

Do you work directly with brands or only through agencies?

Both. I collaborate with global agencies, startups, scale-ups, and internal brand teams, as long as there’s room for good ideas and space to push them.

What industries or brands do you have experience with?

I’ve worked with tech, lifestyle, FMCG, fintech, and entertainment brands, including Umbro, Instagram, Nestlé, Sony, and AmBev. I like briefs that mix ambition with creative freedom.

How do you approach a new creative brief?

With curiosity. I dive deep into every brief, looking for tension, clarity, and unexpected angles. Whether it’s a launch or a rebrand, I always question the assumptions. That’s usually where the strongest ideas hide. And I do it in collaboration with the team: designers, strategists, leads, and clients.

Senior copywriter
based in Amsterdam/NL.

(Unnecessary blank space)

Bruno Cisco

By the end of the day, you’ll have seen 5,000 ads. Five thousand. Tomorrow, you’ll remember none. No, your attention span isn’t broken. The ads are. Most are rushed, spineless, box-ticking, good enough. I’m here to row against this tide. To bring bold, efficient ideas. To earn your audience. To make your brand readable. Clickable. Watchable. Playable. Anything but skippable.

↘ BRAG ZONE

Ross CummingVP Brand and Communications · Recharge.com

"Cisco’s talent speaks for itself. He is someone who can inspire a team, push creative boundaries, and deliver work that truly makes an impact."

Karine BrasilDigital Creative Director · Hogarth/WPP

"Working alongside Cisco was marked by a lot of inspiration! A professional who is sure to make a difference wherever he works."

Nadene KotzeMarketing Manager IMEA · Chapman Freeborn

"Cisco is the North Star every team needs. His guidance, patience, and enthusiasm for great ideas make him a stalwart leader. He is an asset and a delight to work with."

Gabi ChanasGlobal Content Expert · Nestlé

"It was super cool to work with you. We've learned a lot throughout these years. You bring some vibes to the projects, and always have amazing references to spark the team's ideas."

↘ SELECTED PROJECTS

A cartoon illustration of a woman looking distressed in a pile of torn socks, with a hand holding a wrapped gift and a yellow bow in the background.

Recharge.com

• Recharge.com •

Group of seven men wearing various football jerseys standing in front of a colorful backdrop with flags from different countries. They are posing casually, with some sitting on wooden blocks and others standing.

Umbro

• Umbro •

Person smiling with colorful sunglasses and neon light decorations in the background, wearing an orange shirt and neon green jacket.

Instagram

• Instagram •

Black and white close-up of a woman with short hair, a tear-shaped icon on her cheek, and visible skin texture, facing slightly to the left.

Eye Care Hospital

• Eye Care Hospital •

Abstract digital artwork with two overlapping rounded cylinders forming an 'X' shape, gradients of pink, purple, blue, and yellow, and a colorful gradient background.

MSD

• MSD •

A distorted digital image with horizontal lines and static noise, appearing as a glitch or corrupted display.

Themis

• Themis •

Three young girls making a heart shape with their hands together, smiling and looking at each other in a cheerful setting.

Grendene Kids

• Grendene Kids •

A black plastic crate filled with red and yellow apples on a green textured mat, with a yellow sticky note on top indicating they are 'Jonagold apples' weighing 500 grams each, priced at 1.49.

Photography

• Photography •

WHO?

Born in Brazil.
Raised on the Internet.

A black and white photo of Bruno Cisco, senior creative and copywriter. He's looking at the camera and has his left hand behind his head.

I’m Bruno Cisco, a senior copywriter/ACD based in Amsterdam. With 14+ years of experience across tech, sports, FMCG, retail, and fashion, I craft ideas that resonate with people. Not users. Not followers. People. Like you and me.

Advertising
Big Idea
Branding
Brand Strategy
Concept
Copywriting
Creative Direction
Social Media
Storytelling
Team Leadership
UX Writing
Accepting birthday wishes
Coping with pollen
Doing sloppy work
Drawing
Dutch (the language)
Folding fitted sheets
Playing soccer

A smiling Bruno Cisco wearing sunglasses, a beanie, and a winter coat outdoors in a snowy landscape.

TRUSTED BY MANY

Agencies
& Clients

With over a decade of experience working for the LATAM, AMER, and EMEA markets, I’ve led teams, turned challenges into ideas, and delivered results for these agencies, in-house, and brands.

DOWNLOAD CV ↓

2025 → now

Seasoned, hands-on creative partner for local and global clients. Concept, copy, and/or creative direction – working solo, duo, or full team. On-site in Amsterdam, remote elsewhere.
Selected clients:
• Olympikus (BR): Brazil’s #1 sports brand.
• Pampers (US): P&G’s global diaper leader.
• Starling (UK): UK’s leading neobank with 4.2M users.
• Lafinteca (ES): fintech startup with ops in Latin America.
Agencies: Saatchi & Saatchi, Eyxo, Na Buena Onda.
2021 → 2024

Started as a Sr. Copywriter and got promoted to Creative Lead within three months by raising the creative bar and fixing issues before anyone asked. Led work across app, email, paid, games, and social for a scale-up fintech that was later acquired for €400M – the largest fintech acquisition in the Netherlands.
• 100+ creative projects, contributing to over $2B in revenue across three years.
• 30% revenue growth, tripling conversion rates on key seasonal campaigns.
• 90% cost reduction in localisation through AI-integrated translation.
• Developed new brand guidelines for the master brand and its five local labels.
2019 → 2021

Joined the global digital hub to bring storytelling to a team full of high-end tech talent. Worked across UX, social, and immersive formats with teams in São Paulo, London, and New York – and helped turn a small team into a Cannes-awarded one.
• Won 5+ creative pitches for clients like Nestlé, Instagram, LEO Pharma, and Ciena.
• Redefined tone of voice for Hogarth’s global social channels within the first three months and delivered a full website rewrite from pitch to live in two.
• Helped shape the Brazilian office into WPP’s top digital and global creative production partner.
• Worked cross-functionally with Ogilvy, VML, and Grey on global campaign deliveries.
2016 → 2019

Brought in to fill a creative gap at a moment when clients were hungry for digital ideas. Led 360° creative projects across fashion, retail, and finance – helping bring in new business and keep the existing ones.
• Concepted the Umbro 2018 World Cup Kit: 50MM in organic media, covered by The Sun, Sports Illustrated, and NBC.
• Led Silenced Women, a radio initiative on femicide awareness that reached +3MM people during IWD 2018.
• Won awards across Radio, Integrated, Innovation, and Film.
• Worked for brands such as Colcci, Fila, Agibank, and Disney, and projects for Comic-Con Brazil.
• Created 50+ digital projects, including web films, apps, microsites, influencer videos, and live streams.
2013 → 2016

• Developed advanced skills in creativity, focusing on concept creation, copywriting, and storytelling.

• Created impactful local and national campaigns, enhancing brand visibility and engagement.

• Produced a diverse range of media content, including radio spots, film spots, and activations.